Copy. Creative Direction. Recipes.

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	<title>Copy. Creative Direction. Recipes.</title>
	<link>https://jackiegentilesco.com</link>
	<description>Copy. Creative Direction. Recipes.</description>
	<pubDate>Fri, 14 Aug 2026 01:37:44 +0000</pubDate>
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		<title>Main</title>
				
		<link>https://jackiegentilesco.com/Main</link>

		<pubDate>Fri, 27 Jan 2023 22:07:04 +0000</pubDate>

		<dc:creator>Copy. Creative Direction. Recipes.</dc:creator>

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Jacqueline
Gentilesco

COPYWRITER +
CREATIVE DIRECTOR

BASED IN LA +&#38;nbsp;
THE WORLD


&#60;img width="541" height="809" width_o="541" height_o="809" data-src="https://freight.cargo.site/t/original/i/b5ef7050ab29c1e084b7aa82089520ad14b6a079f789318b5aa67e4f9400e4ba/frame.png" data-mid="166458596" border="0"  src="https://freight.cargo.site/w/541/i/b5ef7050ab29c1e084b7aa82089520ad14b6a079f789318b5aa67e4f9400e4ba/frame.png" /&#62;︎ &#38;nbsp;︎ &#38;nbsp;︎ &#38;nbsp;︎


	Pennsylvania-born writer and creative leader Jackie Gentilesco has helped brands tell their stories for 15+ years. Companies in her book include Rivian, Apple,  Morton Salt, L’Oréal, Gallo Wines, and Martha Stewart where she wrote for Whole Living Magazine. Likes: Vinyasa flow, UX flows, reading labels, catching planes.


Explore projects below</description>
		
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		<title>Featured 1</title>
				
		<link>https://jackiegentilesco.com/Featured-1</link>

		<pubDate>Thu, 13 Feb 2025 23:58:55 +0000</pubDate>

		<dc:creator>Copy. Creative Direction. Recipes.</dc:creator>

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Featured work &#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;

Rivian


All-electric and ready for anything. Rivian is both a lifestyle brand and technology industry leader. Working there, I get to interact with almost every piece of Rivian’s brand voice. Alongside cross-functional teams, I’ve worked on the R2 launch, R1S and R1T content design, demo drive booking UX, plus&#38;nbsp;charging, autonomy and technology pages. Being in-house means handling whatever comes our way. One day, it’s&#38;nbsp;naming the 20” Black Sand wheels and the next it’s writing signs for&#38;nbsp;Rivian spaces. Here’s a look at the latest adventures.

	
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</description>
		
	</item>
		
		
	<item>
		<title>Featured 2</title>
				
		<link>https://jackiegentilesco.com/Featured-2</link>

		<pubDate>Fri, 27 Jan 2023 22:07:05 +0000</pubDate>

		<dc:creator>Copy. Creative Direction. Recipes.</dc:creator>

		<guid isPermaLink="true">https://jackiegentilesco.com/Featured-2</guid>

		<description>Featured work &#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;

 Education

Apple’s biggest education market worldwide is K–12. We highlighted iPad’s place in the classroom through a series of Success Stories. For this site redesign, I interviewed educators from around the world and co-led photo briefs to capture each school and district’s unique story. This series conveys how classrooms in Australia, Brazil, Scottish Borders, Singapore, Thailand, and the USA use Apple products and STEM to inspire the next generation of game changers.Website redesign, K–12

&#60;img width="1536" height="1384" width_o="1536" height_o="1384" data-src="https://freight.cargo.site/t/original/i/f0bd623d82558657c64c40b2233f8560addd2aa4607179599f06cde9a29218b4/K121.png" data-mid="166459909" border="0"  src="https://freight.cargo.site/w/1000/i/f0bd623d82558657c64c40b2233f8560addd2aa4607179599f06cde9a29218b4/K121.png" /&#62;
&#60;img width="1646" height="1558" width_o="1646" height_o="1558" data-src="https://freight.cargo.site/t/original/i/fe09bf65e26d253eb0561f211e2ed975f0c8d1ab1f64fb37999715f777eb3af2/K12.png" data-mid="166459857" border="0"  src="https://freight.cargo.site/w/1000/i/fe09bf65e26d253eb0561f211e2ed975f0c8d1ab1f64fb37999715f777eb3af2/K12.png" /&#62;
&#60;img width="1022" height="1500" width_o="1022" height_o="1500" data-src="https://freight.cargo.site/t/original/i/634b16e413586dd6cc67453e96ec619381360c42c58755ed3c1c7d67e5064421/K123.png" data-mid="166459898" border="0"  src="https://freight.cargo.site/w/1000/i/634b16e413586dd6cc67453e96ec619381360c42c58755ed3c1c7d67e5064421/K123.png" /&#62;
&#60;img width="1024" height="1556" width_o="1024" height_o="1556" data-src="https://freight.cargo.site/t/original/i/f436701b8be626cb2e5fc2e7f2024bfc6092b3379180f10acf85cfad7f9d81ff/ss5.png" data-mid="166466674" border="0"  src="https://freight.cargo.site/w/1000/i/f436701b8be626cb2e5fc2e7f2024bfc6092b3379180f10acf85cfad7f9d81ff/ss5.png" /&#62;
&#60;img width="1026" height="1438" width_o="1026" height_o="1438" data-src="https://freight.cargo.site/t/original/i/4f5dbb203e281f7784a63c595d23e1e0ecf0004eaa5923c15fb9ee43a01453db/ss.png" data-mid="166466629" border="0"  src="https://freight.cargo.site/w/1000/i/4f5dbb203e281f7784a63c595d23e1e0ecf0004eaa5923c15fb9ee43a01453db/ss.png" /&#62;
&#60;img width="1024" height="1554" width_o="1024" height_o="1554" data-src="https://freight.cargo.site/t/original/i/e754d4fa268f1d53834403c15cdb247c06e6ffc2766d6cefa2572350740e6e24/ss4.png" data-mid="166466632" border="0"  src="https://freight.cargo.site/w/1000/i/e754d4fa268f1d53834403c15cdb247c06e6ffc2766d6cefa2572350740e6e24/ss4.png" /&#62;
&#60;img width="1018" height="1508" width_o="1018" height_o="1508" data-src="https://freight.cargo.site/t/original/i/d6940acb85e280fee425ac42f0f96608b69b84975e53489091c58a08aa2c665c/ss3.png" data-mid="166466631" border="0"  src="https://freight.cargo.site/w/1000/i/d6940acb85e280fee425ac42f0f96608b69b84975e53489091c58a08aa2c665c/ss3.png" /&#62;
&#60;img width="1022" height="1452" width_o="1022" height_o="1452" data-src="https://freight.cargo.site/t/original/i/c62b1ace25bbcb9c3af52d80cb7e54bf1add4ad0fc5baf77990c5609b8975ee7/ss2.png" data-mid="166466630" border="0"  src="https://freight.cargo.site/w/1000/i/c62b1ace25bbcb9c3af52d80cb7e54bf1add4ad0fc5baf77990c5609b8975ee7/ss2.png" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>Details</title>
				
		<link>https://jackiegentilesco.com/Details</link>

		<pubDate>Sun, 29 Jan 2023 02:23:01 +0000</pubDate>

		<dc:creator>Copy. Creative Direction. Recipes.</dc:creator>

		<guid isPermaLink="true">https://jackiegentilesco.com/Details</guid>

		<description>Name drops du jour&#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;
Rivian
Apple
Amazon Today
Fossil Group
Morton Salt
Nike
greenrush
Fleming’s
Mānukora
Two ChairsRit Dye

Designs for Health
LOST iN


With a cookbook and more coming up.
Browse a selection of my work below.&#38;nbsp;︎︎︎


</description>
		
	</item>
		
		
	<item>
		<title>Rivian</title>
				
		<link>https://jackiegentilesco.com/Rivian</link>

		<pubDate>Fri, 14 Aug 2026 00:42:58 +0000</pubDate>

		<dc:creator>Copy. Creative Direction. Recipes.</dc:creator>

		<guid isPermaLink="true">https://jackiegentilesco.com/Rivian</guid>

		<description>

RIVIAN

CONTENT DESIGN + UXTONE OF VOICEPRODUCT


	 Rivian’s all-electric vehicles are designed to keep the world adventurous forever. As part of the Design Studio and Web Design Studio, I work on all-things-copy across web, app, vehicle UX (VUX), and brand activations. Some highlights include: a series of educational pages about charging, autonomy, and technology, revamping the demo drive booking flow, and working on in-store copy for Rivian spaces aka dealerships. I also worked on the relaunch of Rivian's Meatpacking location, an experiential space under the High Line. Quick links:rivian.com/experience/charging rivian.com/autonomyrivian.com/technology

rivian.com/R1Trivian.com/R1S
rivian.com/R2rivian.com/spaces/joshua-treerivian.com/demo-drive/book

	
Featured work

RIVIAN MEATPACKING LAUNCHRivian doesn’t have dealerships. They have warm and inviting community spaces that require likeminded content design. One of my favorite projects was the re-opening of Rivian’s Meatpacking space. I worked with Rivian’s creative production team on the re-launch of an experiential space in the heart of Manhattan, complete with brand activations like “road trip” demo drives to surprise destinations and in-store signage that inspired everyday adventure. 
I also worked on content for Rivian spaces in the US and Canada, including Charging Outposts in Joshua Tree, The Hamptons, and Yosemite.

&#60;img width="720" height="176" width_o="720" height_o="176" data-src="https://freight.cargo.site/t/original/i/9eb37fe49622c92116429075296b4e1bcc7f168843362b01a0cdcbe3f72924ab/unnamed-1.png" data-mid="251219553" border="0"  src="https://freight.cargo.site/w/720/i/9eb37fe49622c92116429075296b4e1bcc7f168843362b01a0cdcbe3f72924ab/unnamed-1.png" /&#62;
&#60;img width="720" height="651" width_o="720" height_o="651" data-src="https://freight.cargo.site/t/original/i/f27a6ac923614e4cc41edd87166a07ff4c4f2dbdce936304868d7ca5b44794ad/unnamed.png" data-mid="251219552" border="0"  src="https://freight.cargo.site/w/720/i/f27a6ac923614e4cc41edd87166a07ff4c4f2dbdce936304868d7ca5b44794ad/unnamed.png" /&#62;
&#60;img width="680" height="1022" width_o="680" height_o="1022" data-src="https://freight.cargo.site/t/original/i/6c61a87afb823bfb6913145ac70bf5043cd6d7fb8ca9d4505c189289f517dd52/Rivian-Meatpacking-Space-NYC-My-Adventure-Drive-Experience-to-The-Cloisters--683x1024-copy.jpg" data-mid="251219558" border="0"  src="https://freight.cargo.site/w/680/i/6c61a87afb823bfb6913145ac70bf5043cd6d7fb8ca9d4505c189289f517dd52/Rivian-Meatpacking-Space-NYC-My-Adventure-Drive-Experience-to-The-Cloisters--683x1024-copy.jpg" /&#62;
&#60;img width="1094" height="1578" width_o="1094" height_o="1578" data-src="https://freight.cargo.site/t/original/i/aa57998b8791014ecda0d5f2ccf63d20609f49173fd2854021960a5e8463bb3d/Press.png" data-mid="251219560" border="0"  src="https://freight.cargo.site/w/1000/i/aa57998b8791014ecda0d5f2ccf63d20609f49173fd2854021960a5e8463bb3d/Press.png" /&#62;
&#60;img width="1184" height="1568" width_o="1184" height_o="1568" data-src="https://freight.cargo.site/t/original/i/2a67a85309bec5808a3e8f74e6865bb4973a16bc43a3156ff32c51e2f50d8e39/Joshua-Tree.png" data-mid="251219563" border="0"  src="https://freight.cargo.site/w/1000/i/2a67a85309bec5808a3e8f74e6865bb4973a16bc43a3156ff32c51e2f50d8e39/Joshua-Tree.png" /&#62;
&#60;img width="1450" height="1578" width_o="1450" height_o="1578" data-src="https://freight.cargo.site/t/original/i/cd870064d7c41853c3123a8853b9584d84191de807db15faf33858c5c02b3dbb/Laguna.png" data-mid="251219561" border="0"  src="https://freight.cargo.site/w/1000/i/cd870064d7c41853c3123a8853b9584d84191de807db15faf33858c5c02b3dbb/Laguna.png" /&#62;
&#60;img width="1202" height="1418" width_o="1202" height_o="1418" data-src="https://freight.cargo.site/t/original/i/5ea6f4d5f1e47ea938a7968bacc428c578f7cc84a8fe656b531106f688326735/Press-2.png" data-mid="251219559" border="0"  src="https://freight.cargo.site/w/1000/i/5ea6f4d5f1e47ea938a7968bacc428c578f7cc84a8fe656b531106f688326735/Press-2.png" /&#62;
&#60;img width="1654" height="1534" width_o="1654" height_o="1534" data-src="https://freight.cargo.site/t/original/i/b1b41d8c02b9f0fa35c5ae713529460b57abbde4888df0c099e2b8c5f4ace853/MTPK.png" data-mid="251219557" border="0"  src="https://freight.cargo.site/w/1000/i/b1b41d8c02b9f0fa35c5ae713529460b57abbde4888df0c099e2b8c5f4ace853/MTPK.png" /&#62;
&#60;img width="1188" height="1566" width_o="1188" height_o="1566" data-src="https://freight.cargo.site/t/original/i/1787097f0b5154da94ec338acaba07c2cef21e1c14da1f86d157ddb160d19011/Hamptons.png" data-mid="251219564" border="0"  src="https://freight.cargo.site/w/1000/i/1787097f0b5154da94ec338acaba07c2cef21e1c14da1f86d157ddb160d19011/Hamptons.png" /&#62;
&#60;img width="2392" height="1578" width_o="2392" height_o="1578" data-src="https://freight.cargo.site/t/original/i/3dfd7e73600a442a88738657456d42d5e2bd61ed366e9d9680a5292bf39e8345/Rivian-FL.png" data-mid="251219566" border="0"  src="https://freight.cargo.site/w/1000/i/3dfd7e73600a442a88738657456d42d5e2bd61ed366e9d9680a5292bf39e8345/Rivian-FL.png" /&#62;
&#60;img width="1182" height="1162" width_o="1182" height_o="1162" data-src="https://freight.cargo.site/t/original/i/ebe2b01975af2205a6ded8b46cce057ea71aca01fdb2886ed9dce59d038a63ad/Yosemite-2.png" data-mid="251219565" border="0"  src="https://freight.cargo.site/w/1000/i/ebe2b01975af2205a6ded8b46cce057ea71aca01fdb2886ed9dce59d038a63ad/Yosemite-2.png" /&#62;


CHARGING&#38;nbsp;(.COM)

&#60;img width="1360" height="1550" width_o="1360" height_o="1550" data-src="https://freight.cargo.site/t/original/i/7f241e2d1fff7f332c6033b49a0a50f8171031174175d666f66a8289b459be93/rivian.com_experience_charging-hero.png" data-mid="251219655" border="0"  src="https://freight.cargo.site/w/1000/i/7f241e2d1fff7f332c6033b49a0a50f8171031174175d666f66a8289b459be93/rivian.com_experience_charging-hero.png" /&#62;&#60;img width="1510" height="16384" width_o="1510" height_o="16384" data-src="https://freight.cargo.site/t/original/i/6d0d290e43cc6f4a70d27c43f728e39891747feb12c2d03876ad025158b375f5/rivian.com_experience_charging.png" data-mid="251219656" border="0"  src="https://freight.cargo.site/w/1000/i/6d0d290e43cc6f4a70d27c43f728e39891747feb12c2d03876ad025158b375f5/rivian.com_experience_charging.png" /&#62;

TECHNOLOGY (.COM)
&#60;img width="1510" height="16384" width_o="1510" height_o="16384" data-src="https://freight.cargo.site/t/original/i/5172e48acfc5d50aa67d42a514ad2e50de6679b611e9c64e1f77aa1433fb0092/rivian.com_technology.png" data-mid="251219658" border="0"  src="https://freight.cargo.site/w/1000/i/5172e48acfc5d50aa67d42a514ad2e50de6679b611e9c64e1f77aa1433fb0092/rivian.com_technology.png" /&#62;

AUTONOMY&#38;nbsp;(.COM)
&#60;img width="1510" height="16384" width_o="1510" height_o="16384" data-src="https://freight.cargo.site/t/original/i/850fce87208c9a290c16155ff2caa5e53cc134fb8e2cddf31332c225176e6624/rivian.com_autonomy.png" data-mid="251219659" border="0"  src="https://freight.cargo.site/w/1000/i/850fce87208c9a290c16155ff2caa5e53cc134fb8e2cddf31332c225176e6624/rivian.com_autonomy.png" /&#62;

DEMO DRIVE BOOKING: APP/WEB REDESIGN&#60;img width="3022" height="1202" width_o="3022" height_o="1202" data-src="https://freight.cargo.site/t/original/i/3b6b91ce505617075bab0e32dc6f005a247e43d42c18516fe22800d33637342d/Demo.png" data-mid="251219662" border="0"  src="https://freight.cargo.site/w/1000/i/3b6b91ce505617075bab0e32dc6f005a247e43d42c18516fe22800d33637342d/Demo.png" /&#62;

&#60;img width="1868" height="1486" width_o="1868" height_o="1486" data-src="https://freight.cargo.site/t/original/i/ff82898cb4231b4bd6dbdd5add38e3a4c48b9e4662db32615e0a219fd10a5ccb/Rivian-Assistant.png" data-mid="251219569" border="0"  src="https://freight.cargo.site/w/1000/i/ff82898cb4231b4bd6dbdd5add38e3a4c48b9e4662db32615e0a219fd10a5ccb/Rivian-Assistant.png" /&#62;
&#60;img width="1878" height="1496" width_o="1878" height_o="1496" data-src="https://freight.cargo.site/t/original/i/66f1037915b97cdfdbb7582fbd4142674b500ab61f025acee0baf5636bddc80f/Rivian-Assistant-2.png" data-mid="251219570" border="0"  src="https://freight.cargo.site/w/1000/i/66f1037915b97cdfdbb7582fbd4142674b500ab61f025acee0baf5636bddc80f/Rivian-Assistant-2.png" /&#62;
&#60;img width="1720" height="1316" width_o="1720" height_o="1316" data-src="https://freight.cargo.site/t/original/i/615551ed395a87dbb8a3499af18df5bc31d54e1a14ff8d7d4183c38ba1f54d33/Always-Evolving-R2.png" data-mid="251219567" border="0"  src="https://freight.cargo.site/w/1000/i/615551ed395a87dbb8a3499af18df5bc31d54e1a14ff8d7d4183c38ba1f54d33/Always-Evolving-R2.png" /&#62;
&#60;img width="1870" height="1492" width_o="1870" height_o="1492" data-src="https://freight.cargo.site/t/original/i/854ee75bfb31cd51cf691279784516632452bede9f95d6122d647868a2701e31/R2-tech.png" data-mid="251219571" border="0"  src="https://freight.cargo.site/w/1000/i/854ee75bfb31cd51cf691279784516632452bede9f95d6122d647868a2701e31/R2-tech.png" /&#62;
&#60;img width="3022" height="1202" width_o="3022" height_o="1202" data-src="https://freight.cargo.site/t/original/i/44c1796d87aa028aed9427464c5e5017b5a517b0f8557675499409ab285f811d/Demo.png" data-mid="251219575" border="0"  src="https://freight.cargo.site/w/1000/i/44c1796d87aa028aed9427464c5e5017b5a517b0f8557675499409ab285f811d/Demo.png" /&#62;
&#60;img width="1519" height="1530" width_o="1519" height_o="1530" data-src="https://freight.cargo.site/t/original/i/c9aef8a6355f8cfcf8818897d8c233128c746dd4e1a26a2b22a7cebd955acaf0/rivian.com-builder.png" data-mid="251219576" border="0"  src="https://freight.cargo.site/w/1000/i/c9aef8a6355f8cfcf8818897d8c233128c746dd4e1a26a2b22a7cebd955acaf0/rivian.com-builder.png" /&#62;
&#60;img width="1160" height="1666" width_o="1160" height_o="1666" data-src="https://freight.cargo.site/t/original/i/5bf7fa0d7bcda8b8cc2a366805256acf28220dd5d1a23e79c85ec86a24e689fa/Rivian-telltale.png" data-mid="251219574" border="0"  src="https://freight.cargo.site/w/1000/i/5bf7fa0d7bcda8b8cc2a366805256acf28220dd5d1a23e79c85ec86a24e689fa/Rivian-telltale.png" /&#62;
&#60;img width="1510" height="13956" width_o="1510" height_o="13956" data-src="https://freight.cargo.site/t/original/i/738ebdd5a63aaac79d295394eb30647fe53ef5f470010bae905818786b46d412/rivian.com_demo-drive.png" data-mid="251219661" border="0"  src="https://freight.cargo.site/w/1000/i/738ebdd5a63aaac79d295394eb30647fe53ef5f470010bae905818786b46d412/rivian.com_demo-drive.png" /&#62;PURCHASE EXPERIENCE
&#60;img width="1510" height="16384" width_o="1510" height_o="16384" data-src="https://freight.cargo.site/t/original/i/d0ec664cd5bee9b1201ce9dd6cdbc856405d615fc678bfffe6acc3730018fd44/Rivian-compare-tool.png" data-mid="251219733" border="0"  src="https://freight.cargo.site/w/1000/i/d0ec664cd5bee9b1201ce9dd6cdbc856405d615fc678bfffe6acc3730018fd44/Rivian-compare-tool.png" /&#62;
&#60;img width="1510" height="16384" width_o="1510" height_o="16384" data-src="https://freight.cargo.site/t/original/i/d0ee1e631021886869ebabbba73dd23e3f17c61731f6ad9b782ffa26e1dd9194/rivian.com_compare.png" data-mid="251219734" border="0"  src="https://freight.cargo.site/w/1000/i/d0ee1e631021886869ebabbba73dd23e3f17c61731f6ad9b782ffa26e1dd9194/rivian.com_compare.png" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>Apple</title>
				
		<link>https://jackiegentilesco.com/Apple-1</link>

		<pubDate>Fri, 27 Jan 2023 22:07:06 +0000</pubDate>

		<dc:creator>Copy. Creative Direction. Recipes.</dc:creator>

		<guid isPermaLink="true">https://jackiegentilesco.com/Apple-1</guid>

		<description>
	Apple

VIDEO
DIGITAL
CULTURE
	I spent 3.5 years writing for Apple as an Associate Creative Director. Specifically, working on copy and creative for the Marcom team across websites, DMs, and videos with millions of viewers, spanning product launches and values-driven content. Partnering with design to create photography briefs and maintain a consistent look and feel for Apple sub-brands was a huge priority area. I always love being in the room, virtually or actually, with the designers. Another big part of the work was interviewing people, turning real stories into content for Apple I&#38;amp;D and EDU.


Featured projects
Apple Employee Giving 
“Cause More Good” Campaign
There’s a 99.9% chance this video will make you happy-cry. Apple wanted to highlight one incredible employee benefit: their 1:1 match program for monetary donations and time spent volunteering ($25/USD donated per hour volunteered). Our Head of Strategy and I oversaw this project as well as rolled up our sleeves to create the content, work with a composer on the score, and edit meticulously. With the support of our team and a Sr. Copywriter, I led a tagline workshop which led us to our hero: “Cause more good.” I also interviewed people from around the world to hear their volunteering stories for the site and video — which focused on the many categories of giving back. This was a two-day photoshoot at Apple HQ and a three-day edit in Calgary, Canada.

&#60;img width="2500" height="1470" width_o="2500" height_o="1470" data-src="https://freight.cargo.site/t/original/i/1938e78e5c0e90876e962dfa734016ae3b16ebbd06ce468b5eedecc6f7f9472d/GIVING.png" data-mid="166459328" border="0"  src="https://freight.cargo.site/w/1000/i/1938e78e5c0e90876e962dfa734016ae3b16ebbd06ce468b5eedecc6f7f9472d/GIVING.png" /&#62;&#60;img src="https://freight.cargo.site/t/original/i/c0903d17c8c5fcd162dfa277929a190504cd0f2a82082c974170148a2f346cca/embedded-5ad509b0.png" alt=""&#62;&#60;img width="823" height="912" width_o="823" height_o="912" data-src="https://freight.cargo.site/t/original/i/246bd25fcb6ab95861e750a6eb7cfcf9b9e6086bf6b87a3c1d43ff7d8dccc426/Cause-more-good..png" data-mid="226567799" border="0"  src="https://freight.cargo.site/w/823/i/246bd25fcb6ab95861e750a6eb7cfcf9b9e6086bf6b87a3c1d43ff7d8dccc426/Cause-more-good..png" /&#62;&#60;img width="828" height="1653" width_o="828" height_o="1653" data-src="https://freight.cargo.site/t/original/i/b70784aa45f7bdc9b42cba6057ef2c9d165d8abee373407f423a5a43a3775217/Cause-more-good-2..png" data-mid="226567798" border="0"  src="https://freight.cargo.site/w/828/i/b70784aa45f7bdc9b42cba6057ef2c9d165d8abee373407f423a5a43a3775217/Cause-more-good-2..png" /&#62;

Quick links to work:I&#38;amp;D / M1 Chip launch / Apple Music /&#38;nbsp;Apple Pay / Education K–12 / Apple Security Bounty /&#38;nbsp;Business + Apps for Work /&#38;nbsp;Supplier Responsibility


Additional projects:Apple Security Bounty

&#60;img width="2324" height="1522" width_o="2324" height_o="1522" data-src="https://freight.cargo.site/t/original/i/38384c3cdc6a388d6653da8bd749a4d46318ff2489a1469c91b6461bf60554a3/ASB.png" data-mid="166467486" border="0"  src="https://freight.cargo.site/w/1000/i/38384c3cdc6a388d6653da8bd749a4d46318ff2489a1469c91b6461bf60554a3/ASB.png" /&#62;Apple Security Bounty: This project was more about verbal design and branding than traditional copywriting. We made an all-new site for security researchers and worked on name ideas for a common vulnerabilities and exposures (CVE) reporting tool alongside executive leadership. This work came about following a&#38;nbsp;Machine Learning site launch I worked on.
Where:&#38;nbsp;http://security.apple.com/bounty

 &#60;img width="2798" height="1508" width_o="2798" height_o="1508" data-src="https://freight.cargo.site/t/original/i/34b4ed5fdd72d748030147c5701b32ac3df8065481f9e656020eab1c3c1dd717/REJI.png" data-mid="166467839" border="0"  src="https://freight.cargo.site/w/1000/i/34b4ed5fdd72d748030147c5701b32ac3df8065481f9e656020eab1c3c1dd717/REJI.png" /&#62;
Apple Inclusion and Diversity (I&#38;amp;D) + Racial Equity and Justice Initiative (REJI): As a writer with an anthropology background, I took these projects seriously (and still do). I’ve spent countless hours uncovering topics of unconscious bias, micro-aggressions, intersectionality, and gender identity — often through the lens of Apple employees who I interviewed and wrote about. I have worked with I&#38;amp;D teams to write magazine inserts for conferences as well as build presentation decks about I&#38;amp;D’s dozens of partnerships. For the 2021 site redesign, I helped create the overall voice and map out design to reveal a fresh look. On this topic, I became a point person who guided other writers on language and processes. Which led to work on REJI.
&#38;nbsp; Where: apple.com/inclusion / Partner conferences / Partner magazines and sponsored content&#60;img width="2554" height="1710" width_o="2554" height_o="1710" data-src="https://freight.cargo.site/t/original/i/59ff193a1178fdb39675c88905cb908fda1a33749c93bb3858e5c03813ec6d8d/Apple-Music.png" data-mid="166465942" border="0"  src="https://freight.cargo.site/w/1000/i/59ff193a1178fdb39675c88905cb908fda1a33749c93bb3858e5c03813ec6d8d/Apple-Music.png" /&#62;Apple Music: I worked with an embedded team to refresh the landing page. We collaborated on creative solutions, figuring out compelling ways to message new features and showcase a balance of artists. That included design and messaging solutions for Apple sub-brands, which had to fit consistently within the layout.
Where:&#38;nbsp;apple.com/apple-music &#38;nbsp; &#38;nbsp;
&#60;img width="1502" height="940" width_o="1502" height_o="940" data-src="https://freight.cargo.site/t/original/i/b59b46b9b0ca71d704144bca9b11d7cae83d7fa6dd77c6f6f84fb98aedf93119/M1.png" data-mid="166465972" border="0"  src="https://freight.cargo.site/w/1000/i/b59b46b9b0ca71d704144bca9b11d7cae83d7fa6dd77c6f6f84fb98aedf93119/M1.png" /&#62;Mac M1 Chip: Copywriting QA for the launch of the Apple M1 Chip. This was a highly confidential, time-sensitive project, but we all harmonized under pressure. I was responsible for ensuring that the M1 messaging was cohesive across all Mac product pages.Where:&#38;nbsp;apple.com/macbook-air-m1 
&#60;img width="653" height="876" width_o="653" height_o="876" data-src="https://freight.cargo.site/t/original/i/b7b5c482d263026e725f5aa1cc0fbc89ff1a7f327077d7d2a2e53aa2ace5258f/F-.jpg" data-mid="166467821" border="0"  src="https://freight.cargo.site/w/653/i/b7b5c482d263026e725f5aa1cc0fbc89ff1a7f327077d7d2a2e53aa2ace5258f/F-.jpg" /&#62;Fitness+: Thematic email DMs about international yoga day, upkeeping resolutions, and movement-focused movements including the launch of the Black Unity Band.&#38;nbsp;
Where: In-app and email DMs
Apple at Work / B2B


&#60;img width="2796" height="1556" width_o="2796" height_o="1556" data-src="https://freight.cargo.site/t/original/i/7b2b1b040191faecc0e04d30a641e3201d2e495324ddfc505fbaeae3d396345b/Apps.png" data-mid="166465951" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/7b2b1b040191faecc0e04d30a641e3201d2e495324ddfc505fbaeae3d396345b/Apps.png" /&#62;Apple Business: 
A site redesign highlighting success stories within the Apple Business offering. My role was to own the Apps at Work page and big up the idea that these tiny things can perform vast technological wonders. Hero line: Apps that change work. And change everything.

 Where:&#38;nbsp;apple.com/business/apps
&#60;img width="1398" height="16384" width_o="1398" height_o="16384" data-src="https://freight.cargo.site/t/original/i/d2064f70e471c76fc21142b98df3bc0aa4947753e4ac5d1c810ce4a40ee8b0b6/Apple-Business.png" data-mid="251219634" border="0"  src="https://freight.cargo.site/w/1000/i/d2064f70e471c76fc21142b98df3bc0aa4947753e4ac5d1c810ce4a40ee8b0b6/Apple-Business.png" /&#62;Apple at Work: Series highlighting Apple devices and technology in the workplace, including Success Stories.&#60;img width="1708" height="1318" width_o="1708" height_o="1318" data-src="https://freight.cargo.site/t/original/i/3d4a61605dcec2af3b7c06977f1adb445752905cfdc4afa063075c27a6571c7c/Apple-at-Work.png" data-mid="251219633" border="0"  src="https://freight.cargo.site/w/1000/i/3d4a61605dcec2af3b7c06977f1adb445752905cfdc4afa063075c27a6571c7c/Apple-at-Work.png" /&#62;&#60;img width="1482" height="16384" width_o="1482" height_o="16384" data-src="https://freight.cargo.site/t/original/i/be2758933edb1bc6c9afe36d72dea4e7da664b90ddaf3f758091e4913922d1c5/Apple-at-Work-Success-Stories--Volvo.png" data-mid="251219623" border="0"  src="https://freight.cargo.site/w/1000/i/be2758933edb1bc6c9afe36d72dea4e7da664b90ddaf3f758091e4913922d1c5/Apple-at-Work-Success-Stories--Volvo.png" /&#62;

Apple Education&#60;img width="2076" height="1488" width_o="2076" height_o="1488" data-src="https://freight.cargo.site/t/original/i/5b3386322e387c2566b2a8c5403480ed5eefff0ec9b5c5f3d30d8f6b6757b38b/Apple-EDU.png" data-mid="251219644" border="0"  src="https://freight.cargo.site/w/1000/i/5b3386322e387c2566b2a8c5403480ed5eefff0ec9b5c5f3d30d8f6b6757b38b/Apple-EDU.png" /&#62;&#60;img width="1608" height="16384" width_o="1608" height_o="16384" data-src="https://freight.cargo.site/t/original/i/efc3e7fdad6b2bc616ded69b1d984ed28d01de49ee4492d7abfa09ecadc0f332/www.apple.com_education_k12_success-stories_.png" data-mid="251219643" border="0"  src="https://freight.cargo.site/w/1000/i/efc3e7fdad6b2bc616ded69b1d984ed28d01de49ee4492d7abfa09ecadc0f332/www.apple.com_education_k12_success-stories_.png" /&#62;


&#38;nbsp; &#38;nbsp;


</description>
		
	</item>
		
		
	<item>
		<title>Two Chairs</title>
				
		<link>https://jackiegentilesco.com/Two-Chairs</link>

		<pubDate>Fri, 14 Aug 2026 01:37:44 +0000</pubDate>

		<dc:creator>Copy. Creative Direction. Recipes.</dc:creator>

		<guid isPermaLink="true">https://jackiegentilesco.com/Two-Chairs</guid>

		<description>Two Chairs

CONTENT DESIGN 
WEB COPY
TONE OF VOICE
	WEBSITE REDESIGN COPYI worked with the team at Two Chairs mental health care platform on end-to-end copy for their landing page and key subcategory pages.Quick links:
twochairs.com twochairs.com/how-it-works
twochairs.com/pricing-insurance
twochairs.com/our-therapists
twochairs.com/about&#60;img width="1360" height="14844" width_o="1360" height_o="14844" data-src="https://freight.cargo.site/t/original/i/ef8f9b9be6b6020943121f407a71fa439cf84bb7ee11fedee916e75a8d931cf7/www.twochairs.com.png" data-mid="251219755" border="0"  src="https://freight.cargo.site/w/1000/i/ef8f9b9be6b6020943121f407a71fa439cf84bb7ee11fedee916e75a8d931cf7/www.twochairs.com.png" /&#62;

&#60;img width="1360" height="12996" width_o="1360" height_o="12996" data-src="https://freight.cargo.site/t/original/i/f22cbcfd5f9617b6064f98313725b88d2afb88abcd998d2d6c679c3737eba962/www.twochairs.com_how-it-works.png" data-mid="251219758" border="0"  src="https://freight.cargo.site/w/1000/i/f22cbcfd5f9617b6064f98313725b88d2afb88abcd998d2d6c679c3737eba962/www.twochairs.com_how-it-works.png" /&#62;&#60;img width="1360" height="11492" width_o="1360" height_o="11492" data-src="https://freight.cargo.site/t/original/i/0f4acee6c4fc3b8525f86edca4333794fb3a53aa794503afc11d68cf71def2e8/www.twochairs.com_our-therapists.png" data-mid="251219759" border="0"  src="https://freight.cargo.site/w/1000/i/0f4acee6c4fc3b8525f86edca4333794fb3a53aa794503afc11d68cf71def2e8/www.twochairs.com_our-therapists.png" /&#62;&#60;img width="1360" height="14202" width_o="1360" height_o="14202" data-src="https://freight.cargo.site/t/original/i/f56393a4699e3bb7b1a912a688059a0631325f61f672fce13b12c1736476b4c6/www.twochairs.com_about.png" data-mid="251219757" border="0"  src="https://freight.cargo.site/w/1000/i/f56393a4699e3bb7b1a912a688059a0631325f61f672fce13b12c1736476b4c6/www.twochairs.com_about.png" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Morton Salt</title>
				
		<link>https://jackiegentilesco.com/Morton-Salt</link>

		<pubDate>Fri, 27 Jan 2023 22:07:07 +0000</pubDate>

		<dc:creator>Copy. Creative Direction. Recipes.</dc:creator>

		<guid isPermaLink="true">https://jackiegentilesco.com/Morton-Salt</guid>

		<description>
	Morton Salt

GTM STRATEGY
RECIPE DEVELOPMENTSOCIAL
	Finding a fresh voice for a 19th-century household name. Morton Salt tapped the Code and Theory team for video concepting, content strategy for interactive sites, social calendars, national campaigns, and (bonus) recipe creation utilizing my recipe development background.

&#60;img width="600" height="1038" width_o="600" height_o="1038" data-src="https://freight.cargo.site/t/original/i/f60974085f30d938051a550339408fc13326c3affb946d33c57ca620b22d683e/ExploreSalt.gif" data-mid="166464827" border="0"  src="https://freight.cargo.site/w/600/i/f60974085f30d938051a550339408fc13326c3affb946d33c57ca620b22d683e/ExploreSalt.gif" /&#62;Saltboard x Explore Salt Campaign: Take a journey of flavors and sounds to find new ways to salt like an expert through this interactive website and social takeover. Oh, and we worked with a sound designer to capture the ultimate salt pour onomatopoeia.

&#60;img width="2818" height="1626" width_o="2818" height_o="1626" data-src="https://freight.cargo.site/t/original/i/53ec6a9b5ebc4eb86910a6c462a35da2339dff76fa1810f9fca19137ca40bfdb/Kosh.png" data-mid="166465391" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/53ec6a9b5ebc4eb86910a6c462a35da2339dff76fa1810f9fca19137ca40bfdb/Kosh.png" /&#62;
&#60;img width="2766" height="1654" width_o="2766" height_o="1654" data-src="https://freight.cargo.site/t/original/i/dcd1a17b70d34eb5919dce0c4138c993740fc941ec180f3310f68d8b615f4d4e/Kosher2.png" data-mid="166465414" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/dcd1a17b70d34eb5919dce0c4138c993740fc941ec180f3310f68d8b615f4d4e/Kosher2.png" /&#62;
&#60;img width="1348" height="1518" width_o="1348" height_o="1518" data-src="https://freight.cargo.site/t/original/i/0393954260f461f31cd72c687a16df972c8e5374c7220429b314f4f6a069789d/Get-Salty.png" data-mid="166466130" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/0393954260f461f31cd72c687a16df972c8e5374c7220429b314f4f6a069789d/Get-Salty.png" /&#62;

The Right Salt Campaign: There’s salt, and then there’s the right salt for baking, brining, braising, and so much more. This project included digital videos and creating a full pre-pro document for the shoot, an interactive website, and recipe development focused on salt textures. Links: Website / video 1 / video 2 /&#38;nbsp; video 3 / video 4 / video 5

&#60;img width="890" height="593" width_o="890" height_o="593" data-src="https://freight.cargo.site/t/original/i/34772bcdd6cb77b5f62faa8d8b1f56eea2cd4ae2d5f62d5a52eebb5363a16432/EatThisPoster.jpg" data-mid="166464780" border="0"  src="https://freight.cargo.site/w/890/i/34772bcdd6cb77b5f62faa8d8b1f56eea2cd4ae2d5f62d5a52eebb5363a16432/EatThisPoster.jpg" /&#62;
&#60;img width="310" height="413" width_o="310" height_o="413" data-src="https://freight.cargo.site/t/original/i/7539524728214ba2b4863a33ac76cffbcc2c7384bbfa053fcf36e57b8eab411e/efwsf.jpg" data-mid="166465136" border="0"  src="https://freight.cargo.site/w/310/i/7539524728214ba2b4863a33ac76cffbcc2c7384bbfa053fcf36e57b8eab411e/efwsf.jpg" /&#62;
&#60;img width="1915" height="905" width_o="1915" height_o="905" data-src="https://freight.cargo.site/t/original/i/0d7194901ebbb4ee2dd6196edd832f8b3df3c7b974695d2da104972d3827c424/Morton-Salt-Food-Waste.jpg" data-mid="166464777" border="0"  src="https://freight.cargo.site/w/1000/i/0d7194901ebbb4ee2dd6196edd832f8b3df3c7b974695d2da104972d3827c424/Morton-Salt-Food-Waste.jpg" /&#62;

#EraseFoodWaste Program: Over 40% of all household food is wasted. We created this campaign as a CSR and global initiative to help consumers be more conscious (and create great recipes with Morton). The campaign launched as a nationwide, dynamic billboard alongside recipe inspiration via social posts, cooking classes at Sur La Table locations around the country, and influencer partner content focusing on scrappy recipes. I led and oversaw all copy as well as developed recipes hosted on the landing page. The campaign is still active today.

</description>
		
	</item>
		
		
	<item>
		<title>Kayanee</title>
				
		<link>https://jackiegentilesco.com/Kayanee</link>

		<pubDate>Thu, 01 Aug 2024 21:47:25 +0000</pubDate>

		<dc:creator>Copy. Creative Direction. Recipes.</dc:creator>

		<guid isPermaLink="true">https://jackiegentilesco.com/Kayanee</guid>

		<description>
	Kayanee
360º CAMPAIGN
TONE OF VOICEOOH/MEDIA
	I partnered with Kayanee for the launch of their Riyadh, Saudi Arabia-based women’s wellness collective — working on everything from video scripts to event activations and fitness studio signage.

The brand is a luxury retailer, class-booking platform, and safe space for women all in one, receiving praise from the press and Public Investment Fund (PIF) backing.

I led tone of voice strategy and developed a series of taglines for their launch campaign (in addition to lines that could have an evergreen brand presence). The work appeared across billboards, events, packaging copy, web, and social translated into Arabic and English.

Links &#38;amp; press:

Kayanee.com

Saudi Arabia Enters the Wellness World

Ons Jabeur nets Kayanee endorsement deal
Kayanee: Finding the sweet spot

Kayanee Health Experience Inspires Saudi Women to Move &#38;amp; Be Moved

&#60;img width="670" height="1048" width_o="670" height_o="1048" data-src="https://freight.cargo.site/t/original/i/4d4630d9722f88804fa56338ca763cbe483edbaf570f68af165c9c4e7d7fd317/Screenshot-2025-04-28-at-2.44.39-PM.png" data-mid="231684881" border="0"  src="https://freight.cargo.site/w/670/i/4d4630d9722f88804fa56338ca763cbe483edbaf570f68af165c9c4e7d7fd317/Screenshot-2025-04-28-at-2.44.39-PM.png" /&#62;&#60;img width="624" height="1054" width_o="624" height_o="1054" data-src="https://freight.cargo.site/t/original/i/1d81083de7a73dfdd2dfd9b5f1cad97aea4fb66df1d99b1b0b8be3108cc9226c/Screenshot-2025-04-28-at-2.44.43-PM.png" data-mid="231684882" border="0"  src="https://freight.cargo.site/w/624/i/1d81083de7a73dfdd2dfd9b5f1cad97aea4fb66df1d99b1b0b8be3108cc9226c/Screenshot-2025-04-28-at-2.44.43-PM.png" /&#62;&#60;img width="650" height="1032" width_o="650" height_o="1032" data-src="https://freight.cargo.site/t/original/i/c09b894bc9fcd75125f44b772ffcd113a3f95d105f64a950fb49b6dd59248712/Screenshot-2025-04-28-at-2.52.41-PM.png" data-mid="231684894" border="0"  src="https://freight.cargo.site/w/650/i/c09b894bc9fcd75125f44b772ffcd113a3f95d105f64a950fb49b6dd59248712/Screenshot-2025-04-28-at-2.52.41-PM.png" /&#62;&#60;img width="602" height="1022" width_o="602" height_o="1022" data-src="https://freight.cargo.site/t/original/i/81b5b45a1773ae8fb9d0ae3652876180da8d836ea17e96f04fb2836f54c4b3f6/Screenshot-2025-04-28-at-2.50.28-PM.png" data-mid="231684890" border="0"  src="https://freight.cargo.site/w/602/i/81b5b45a1773ae8fb9d0ae3652876180da8d836ea17e96f04fb2836f54c4b3f6/Screenshot-2025-04-28-at-2.50.28-PM.png" /&#62;
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		<title>LOST iN</title>
				
		<link>https://jackiegentilesco.com/LOST-iN</link>

		<pubDate>Mon, 28 Apr 2025 22:18:15 +0000</pubDate>

		<dc:creator>Copy. Creative Direction. Recipes.</dc:creator>

		<guid isPermaLink="true">https://jackiegentilesco.com/LOST-iN</guid>

		<description>
	LOST iN
BOOK WRITING 
FOOD + BEV 
TRAVEL GUIDES
	LOST iN Venice Beach

I wrote 30+ pages for LOST iN’s Venice Beach guide, across beats like healthy living, local entrepreneurs, and the bar scene. Since then, I’ve contributed to other city guidebooks across Canada and the US including my beloved Brooklyn.

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