RIVIAN

CONTENT DESIGN + UX
TONE OF VOICE
PRODUCT

Rivian’s all-electric vehicles are designed to keep the world adventurous forever. As part of the Design Studio and Web Design Studio, I work on all-things-copy across web, app, vehicle UX (VUX), and brand activations. Some highlights include: a series of educational pages about charging, autonomy, and technology, revamping the demo drive booking flow, and working on in-store copy for Rivian spaces aka dealerships. I also worked on the relaunch of Rivian's Meatpacking location, an experiential space under the High Line.

Quick links:
rivian.com/experience/charging
rivian.com/autonomy
rivian.com/technology
rivian.com/R1T
rivian.com/R1S
rivian.com/R2
rivian.com/spaces/joshua-treerivian.com/demo-drive/book

Featured work

RIVIAN MEATPACKING LAUNCH
Rivian doesn’t have dealerships. They have warm and inviting community spaces that require likeminded content design. One of my favorite projects was the re-opening of Rivian’s Meatpacking space. I worked with Rivian’s creative production team on the re-launch of an experiential space in the heart of Manhattan, complete with brand activations like “road trip” demo drives to surprise destinations and in-store signage that inspired everyday adventure.

I also worked on content for Rivian spaces in the US and Canada, including Charging Outposts in Joshua Tree, The Hamptons, and Yosemite.






CHARGING (.COM)




TECHNOLOGY (.COM)


AUTONOMY (.COM)


DEMO DRIVE BOOKING: APP/WEB REDESIGN

PURCHASE EXPERIENCE