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The centenarian brand’s head of creative came to me with a fun proposal: create color descriptions for 50+ dyes in the Rit family. Around this time, the pandemic and a crafting renaissance were in full swing — and the company was having a record rise in sales. Behold: product copy for the Dyemore® for Synthetics and All-Purpose Dye lines (browsable in 11 languages).



Article credit: ADWEEK

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XX, JG