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The centenarian brand’s head of creative came to me with a fun proposal: create color descriptions for 50+ dyes in the Rit family. Around this time, shelter-in-place mandates and a crafting renaissance were in full swing, unexpectedly giving the company a record rise in sales. Here is my work for Dyemore® for Synthetics and All-Purpose Dye lines, browsable in 11 languages.


Article credit: ADWEEK

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XX, JG