Nike
SOCIAL
IN-APP
PARTNERSHIPS
SOCIAL
IN-APP
PARTNERSHIPS
I helped develop social and in-app content for the notoriously-hard-to-write-for Nike across Nike Women and Nike Chicago.
For a Nike x HomeCourt Chicago campaign, we partnered with clients to tell stories about sports communities in the greater Chicago area. This content included IG Stories of videos, typographic headlines, quizzes, and biographies about people within the community from the boxing ring to the rollerskating rink. And we turned it all into App Threads in the Nike app featuring stories about the partners e.g. “The League of Their Own Want You On Their Crew” and “RVSP: Come Play with LOTO.”
For Nike Women (7.2MM followers), I crafted series of social captions that highlighted both lifestyle and product in a minimalistic tone designed to make women feel good/seen. Caption pictured: “Manifesting greatness. You?”
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THANKS FOR STOPPING BY.
XX, JG