MORTON SALT
GTM STRATEGY
RECIPE DEVELOPMENT
SOCIAL
GTM STRATEGY
RECIPE DEVELOPMENT
SOCIAL
Finding a fresh voice for a 19th-century family brand with a salty disposition. Morton Salt tapped the C&T team for video concepting, content strategy for interactive sites, recipe creation, social calendars, and national campaigns.
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Saltboard x Explore Salt Campaign: Take a journey of flavors and sounds to find new ways to salt like an expert through this interactive website and social takeover. Oh, and we worked with a sound designer to capture the ultimate salt pour onomatopoeia.
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The Right Salt Campaign: There’s salt, and then there’s the right salt for baking, brining, braising, and so much more. This project included digital videos and creating a full pre-pro document for the shoot, an interactive website, and recipe development focused on salt textures.
Links: Website / video 1 / video 2 / video 3 / video 4 / video 5
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#EraseFoodWaste Program: Over 40% of all household food is wasted. We created this campaign as a CSR and global initiative to help consumers be more conscious (and create great recipes with Morton). The campaign launched as a nationwide, dynamic billboard alongside recipe inspiration via social posts, cooking classes at Sur La Table locations around the country, and influencer partner content focusing on scrappy recipes. I led and oversaw all copy as well as developed recipes hosted on the landing page. The campaign is still active today.
Saltboard x Explore Salt Campaign: Take a journey of flavors and sounds to find new ways to salt like an expert through this interactive website and social takeover. Oh, and we worked with a sound designer to capture the ultimate salt pour onomatopoeia.
The Right Salt Campaign: There’s salt, and then there’s the right salt for baking, brining, braising, and so much more. This project included digital videos and creating a full pre-pro document for the shoot, an interactive website, and recipe development focused on salt textures.
Links: Website / video 1 / video 2 / video 3 / video 4 / video 5
#EraseFoodWaste Program: Over 40% of all household food is wasted. We created this campaign as a CSR and global initiative to help consumers be more conscious (and create great recipes with Morton). The campaign launched as a nationwide, dynamic billboard alongside recipe inspiration via social posts, cooking classes at Sur La Table locations around the country, and influencer partner content focusing on scrappy recipes. I led and oversaw all copy as well as developed recipes hosted on the landing page. The campaign is still active today.
THANKS FOR STOPPING BY.
XX, JG