More Projects to Peruse
TAPOUTS —
BRANDING/IDENTITY
BRANDING/IDENTITY
tapouts is a mental health platform for youth that equips program participants with the skills and cognitive understanding we all wish we had at that age. Today, the brand is live and helping young minds realize their superpowers. I partnered with the CEO on a tone of voice guidebook and copy for the website.
Link: tapouts.com
FRAENKEL GALLERY —
BRAND REDESIGN + SITE
BRAND REDESIGN + SITE
After one visit to this 40-something art gallery’s warm, woodsy showroom in San Francisco, we knew it was special. And not just because of its longstanding links with Alec Soth, Lee Friedlander, Nan Goldin, Hiroshi Sugimoto, and Irving Penn. Soon after, Kettle embarked on the challenging task of translating a physical space and its personality to the digital realm — without tainting the art. We worked closely with owner Jeffrey Fraenkel and president Frish Brandt to create an identity for Fraenkel Gallery complete with a new logo treatment, tone of voice guidance, and site redesign.
Link: fraenkelgallery.com
COLLECTOR IQ — SITE
Another art-world project. Whether you view art as an emotional treasure or a business asset, CollectorIQ is a first destination and a realm where art meets SaaS meets data. Through various subscription tiers, including free, the service connects users to industry insights, top artists, and instant valuations so they can Collect Wisely. I partnered with their UX head to help develop the brand tone.
Link: collectoriq.com
MASTERCLASS —
CONTESTS
CONTESTS
Worked on a series of social-driven contests with communications lauched across Masterclass Twitter, Instagram, Email DMs, push notifications, and dot com (including naming the contests).
Contests included the Robin Arzón New Year, New You Challenge, the Deadmau5 New Artist Competition, and more. Content was developed for both MasterClass owned channels and celebrity-owned channels (yes, that meant ghostwriting for Deadmau5).
Links: instagram.com/p/CVDSKAcMYG4
contest.masterclass.com/deadmau5
deadmau5.com/artist-competition-with-masterclass
MAYBELLINE —
PRODUCT LAUNCHES, SITE, VIDEO
PRODUCT LAUNCHES, SITE, VIDEO
Seasonally-rotating beauty and product-based content for Maybelline. Video concepts; beauty product launches; site; gushing about the best red lip hacks.
Featured:
THE CITY MINIS PRODUCT LAUNCH
Our client approached us with a challenge: revive rapidly-declining eyeshadow palette sales. They wanted to entice customers to shop palettes through immersive beauty content, like videos and tutorials. So we created personalities for each of their City Mini palettes and brought them to life. Rave reviews ensued.
Link: maybelline.com
RATINGS & PRESS:
“Are the Maybelline City Mini Palettes a drugstore gem?” – Brighter, Darling
4.22/2238 maybelline.com
4.22/3123 influenster.com
4.1/20 Makeup Alley
XFINITY MOBILE LAUNCH — UNBOXING, FIRST CUSTOMER
In 2017, Comcast/Xfinity introduced Xfinity Mobile and subsequent campaign concepts focused on customer love. And Code and Theory was AOR for the launch. Our epic team of writers and industrial designers partnered for the big reveal... an unboxing, that is. The team created two separate boxes, working closely with suppliers on material selection. The result was a special box for the mobile service’s very first customers and another for the second wave that we thought was pretty special too.
Mini Case Studies ︎︎︎
THANKS FOR STOPPING BY.
XX, JG