Kayanee
360º CAMPAIGN
TONE OF VOICE
OOH/MEDIA
360º CAMPAIGN
TONE OF VOICE
OOH/MEDIA
I partnered with Kayanee for the launch of their women’s wellness collective based in Riyadh, Saudi Arabia.
The brand is a luxury retailer, class-booking platform, and safe space for women all in one — receiving praise from the press and Public Investment Fund (PIF) backing.
I led tone of voice strategy and developed a series of taglines for their launch campaign (in addition to lines that could have an evergreen brand presence). The work appeared across billboards, events, packaging copy, web, and social translated into Arabic and English.
Links & press:
Kayanee Instagram
Kayanee.com
Saudi Arabia Enters the Wellness World
Ons Jabeur nets Kayanee endorsement deal
Kayanee: Finding the sweet spot
Kayanee Health Experience Inspires Saudi Women to Move & Be Moved
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The brand is a luxury retailer, class-booking platform, and safe space for women all in one — receiving praise from the press and Public Investment Fund (PIF) backing.
I led tone of voice strategy and developed a series of taglines for their launch campaign (in addition to lines that could have an evergreen brand presence). The work appeared across billboards, events, packaging copy, web, and social translated into Arabic and English.
Links & press:
Kayanee Instagram
Kayanee.com
Saudi Arabia Enters the Wellness World
Ons Jabeur nets Kayanee endorsement deal
Kayanee: Finding the sweet spot
Kayanee Health Experience Inspires Saudi Women to Move & Be Moved
THANKS FOR STOPPING BY.
XX, JG