Jacqueline
Gentilesco

Pennsylvania-born writer and creative leader Jackie Gentilesco has helped brands tell their stories for 15+ years. Companies in her book include Rivian, Apple, Morton Salt, L’Oréal, Gallo Wines, and Martha Stewart where she wrote for Whole Living Magazine. Likes: Vinyasa flow, UX flows, reading labels, catching planes.

All-electric and ready for anything. Rivian is both a lifestyle brand and technology industry leader. Working there, I get to interact with almost every piece of Rivian’s brand voice. Alongside cross-functional teams, I’ve worked on the R2 launch, R1S and R1T content design, demo drive booking UX, plus charging, autonomy and technology pages. Being in-house means handling whatever comes our way. One day, it’s naming the 20” Black Sand wheels and the next it’s writing signs for Rivian spaces. Here’s a look at the latest adventures.

Apple’s biggest education market worldwide is K–12. We highlighted iPad’s place in the classroom through a series of Success Stories. For this site redesign, I interviewed educators from around the world and co-led photo briefs to capture each school and district’s unique story. This series conveys how classrooms in Australia, Brazil, Scottish Borders, Singapore, Thailand, and the USA use Apple products and STEM to inspire the next generation of game changers.

Website redesign, K–12