JACQUELINE
GENTILESCO

COPYWRITER +
CREATIVE DIRECTOR

BASED IN LA + 
THE WORLD

︎  ︎  ︎  ︎

Pennsylvania-born writer and creative Jacqueline Gentilesco has helped brands tell their stories for 16 years and counting. Companies in her book include Rivian, Apple, Bumble, Citibank, Gallo Wines, L’Oréal, and Martha Stewart where she wrote for Whole Living Magazine. Likes: Vinyasa, cooking, catching planes. Also goes by: “Jackie.”

Rivian’s all-electric SUVs, trucks and mid-size SUVs are expanding all over the map. The company itself blurs the line between lifestyle brand and industry leader in EV tech. As part of a cross-functional creative team, I’ve worked on the R2 launch, R1S and R1T content design, demo drive booking flow, plus charging, autonomy and technology pages. Among other in-house things, I moonlight on naming (20” Black Sand) and print copy for Rivian Spaces. Here’s a look at the latest adventures.

K–12 is Apple’s biggest EDU market. For the site redesign, I interviewed educators from around the world and co-led photo briefs to capture each school or district’s story. The series conveys how classrooms in Australia, Brazil, Scottish Borders, Singapore, Thailand, and the US use Apple products — especially iPad — to do remarkable things. It was a collaborative wild ride, with deep conversations about shifting curricula and the next generation of game-changers.